Valencia, 3 February 2006 - Coca-Cola will continue to
support the 32nd America's Cup through the final race in the America's Cup
Match in 2007.
The extended agreement sees Coca-Cola as the official soft drink
supplier to the event, and its Aguabona is the official water of the 32nd
America's Cup.
"For this city and for the whole of the Valencia region, the 32nd
America's Cup is a dream come true thanks to the effort of many. Coca-Cola
just had to be involved in this project," said Juan Luis Gomez-Trenor Fos,
the CEO of Colebega S.A, the Coca-Cola bottler in Spain.
"We support sport in all its facets," he continued, "because we believe
in its educational and exemplary value for children. Sport speaks to values
like self-improvement, comradeship, team work, respect for others and
respect for the environment. I am sure the Cup will be a success."
For the 32nd America's Cup, the agreement means that visitors to the
America's Cup will be able to enjoy Coca-Cola products at food and beverage
points throughout the America's Cup Park.
"When we had this vision of the 32nd America's Cup, our dream was to
evolve an event of broad appeal featuring spectacular racing on the water
that would be attractive to the general public and thus sponsors as well,"
said Michel Bonnefous, the CEO of the organisers.
"The interest that the people of Valencia and Spain have shown over the
past two seasons, along with the fantastic support of the City of Valencia
has resulted in partners like Coca-Cola joining us for the 32nd America's
Cup."
"I'm extremely excited by the upcoming season in the new Port America's
Cup," Mr. Bonnefous continued. "The work that has been accomplished since
the last racing here in June has been incredible and is a credit to the
hard work of the people of Valencia in realising our shared dream."
America's Cup racing begins this season with the Louis Vuitton Acts 10
and 11 from the 11th to 21st of May.
www.americascup.com