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torino 2006
| Record Growth of Access to the Torino 2006
Website ! |
Jan 5 2006 United States at the very Top with the Highest Number
of Hits
The Games are fast approaching and the fever is running high on the net.
The official website of the Organising Committee for the XX Torino 2006
Olympic Winter Games
www.torino2006.org ended the year 2005 with a flying colours, with a
staggering increase in the number of hits and page views and the portal
dedicated to the Olympic Torch Relay
www.fiammaolimpica.it having had a significant increase since the day
of the lighting of the Flame.
The numbers speak for themselves, with 900,000 hits a month, compared to
the 600,000 of the previous month, and more than 5 million page views.
With 30,000 hits a day, the visitors of the Olympic portal could fill up
the Olympic Stadium of Torino on a daily basis. The day with the highest
amount of traffic was December 28th, as all eyes were set on Alpine
Skiing (for the downhill on the Stelvio), on Biathlon (World Cup) and on
Hockey (for the rosters of the Olympic teams).
Here is a breakdown of the data relating to where the accesses come from:
a drop in the percentage of hits coming from Italy (12% compared to 17%
of the previous month) seems to be compensated by a remarkable growth in
favour of the great Olympic enthusiasts, the Americans (above all the
Californians), who have decided to postpone the Night of the Oscar Awards
until March in order to be able to enjoy the eagerly awaited winter games
as TV viewers or via the Internet. The percentage of hits on the website
of the Games in the three language versions is recording a 75% percent
traffic for what concerns the access to the English version, while the
remaining 25% is divided between the Italian and French version.
Among the most visited sections of the institutional website, much of the
interest is focused on the areas of “Competitions and Schedules”, “Sports
and Athletes”, “Tickets”, “Calendar”, “Ceremonies”, “Photo Gallery” and
on service information such as “Transport”, “Competition facilities”,
“Accommodation”. There is a stable interest in the news sector, weather,
and in the TV programmes of the European broadcasting stations on winter
sports.
| |
TOP Countries |
Visits |
% |
| 1 | United States (US) | 506517 | 53.60 |
| 2 | Italy (IT) | 119469 | 12.64 |
| 3 | Netherlands (NL) | 52274 | 5.53 |
| 4 | Canada (CA) | 37891 | 4.01 |
| 5 | Japan (JP) | 33903 | 3.59 |
With regards to the Olympic Flame website,
www.fiammaolimpica.it, it has doubled its visits compared to the
previous month (121,000/month), and trebled its page views (552,834),
with a peak on the day of the lighting of the Flame in Rome (December
8th). On the rise are also the visits to the two community websites
Education and Volunteers and the e-commerce website
www.olympicstore.it (on average + 20%-25%).
Finally, on February 1st, the official Games Time website, which offers
some brand new features for Internet surfers, will be unveiled. The new
technological infrastructure implemented by Telecom Italia, main sponsor
of the XX Olympic Winter Games, was designed in order to support the
traffic load expected during the Games, with access peaks estimated at up
to 30 million visitors. In the pipeline are also new exciting colours of
the graphics Look of the Games and real time results starting from the
first day of competitions, on February 11th. The editorial section will
be enhanced with the news service, carried out by the Agency Reuters,
while the homepage will feature different contributions every hour, with
further details on the winners of the Olympic medals and stories about
the key players of Torino 2006. Comments on the medals won and analyses
conducted by experts in the Olympic winter sports will accompany the end
of the Olympic day at around midnight.
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