For the first time in its history, FITA took part directly at the Sportel. It
is the biggest televisions and images fair, where right owners such as sports
federations or agencies come together with TV stations, TV website, mobile
phone companies to buy, sell, distribute their sporting images.
Shanghai - March 22, 2006. The original and the biggest Sportel takes place in
Monaco every October since 1990 and reaches about 2000 participants. The
?Spring? Sportel was held in Miami from 1997 to 2002, then in Dubai 2004,
Hong-Kong 2005 and now in Shanghai 2006. More than 650 participants, 324
companies, 52 booths and 43 countries were represented in Sportel Shanghai, a
25% increase compared to last year.
In order to promote the TV highlights of its new World Cup, FITA was among the
new comer and sent a strong delegation composed of its Marketing and
Communication Director Didier Mieville, its TV Consultant Dominique Curchod
and Koray Eti, representing Meteksan as FITA?s sponsor and TV graphics
provider.
An important step to see more Archery on TV
To be recognized as a brand-name and be associated with sponsors, Archery must
be seen. The most important medium is still TV. In Shanghai, FITA has made key
contacts and negotiations with major continental TV channels such as
Eurosport, Fox Sport International, ESPN Star Asia and also national TV
stations such as Korean Broadcasting System Sky, Chinese Television (CCTV),
Fox Sport Australia and many more around the world. FITA also confirmed the
distribution process with the EBU worldwide network. FITA?s demo DVD with
modern, animated, 3D TV graphics provided by Meteksan-MSL has been well
received and we can consider this presence at Sportel Shanghai as a very
important step to see quality Archery on TV and to start building the brand of
Archery.Didier Mi?ille
FITA Communication
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